The Pointe, the iconic waterfront destination by Nakheel, launches Recognizing Emerging Local Musicians (RELM), a new platform to support emerging musicians in the region and take their career to the next level. In partnership with TikTok, the leading destination for short-form mobile video and Anghami, the leading music and entertainment streaming platform in the Middle East and North Africa (MENA), this initiative marks a bold new move in the music landscape, that seeks to recognize, celebrate and champion the rising musical talent in the Arab world.
In line with RELM’s support program, an orchestrated fountain show will be choreographed to the musicians’ latest hits and added to The Palm Fountain’s annual line-up of world-class performances. The program will also feature bespoke video content, increased visibility across playlists with TikTok and Anghami, and organized workshops to help artists’ leverage key platforms to grow their careers and online presence.
The Pointe’s RELM program will feature a dynamic line-up of artists such as Iraqi-Belgian singer and songwriter, Sandra Sahi, Syrian composer, singer and the first female Qanun player in Dubai, Nagham Debal, the famous Emirati singer and songwriter, Hamdan Al Abri (also known as Abri), French Lebanese singer and performer, Lea Makhoul, and Palestinian singer and songwriter, Noel Kharman.
Omar Khoory, Chief Assets Officer at Nakheel, said: “The music landscape in the UAE and the region is growing immensely and demands a platform that promotes this remarkable talent and also nurtures it to success. At Nakheel, we have joined forces with like-minded partners Anghami and TikTok, to champion rising stars and provide them with the means to gain visibility, grow and take their musical career to the next level. Since The Pointe’s inception, it has successfully positioned itself as an attraction that celebrates culture, music and art, and is uniquely positioned to carry this momentum further by spotlighting the immense musical talent this region has to offer.”
To mark the second anniversary of The Palm Fountain, The Pointe will be hosting ‘RELM FEST’, a one-of-a-kind 3-day music festival from 21 to 23 October. Set to bring people together through the common language of music, the event will debut five new fountain shows, to be unveiled through live performances featuring all five musicians against a backdrop of synchronized fountain shows specifically choreographed for each performer. The five artists will also take to the stage to perform a medley of their newly released hits. The highly anticipated festival is also set to host key headliners and DJs from the region, exclusive dining offers, on-ground experiences and a spectacular firework display, all set to be announced soon.
Eddy Maroun, Co-Founder and CEO of Anghami said: “RELM is a perfect initiative for Anghami as it reflects our core mission of empowering young Arab talents through providing them a platform to share their voice with the world. We strongly believe in the huge potential of the music and entertainment landscape in the region, and this initiative is the perfect opportunity to join forces with Nakheel and TikTok to support rising artists and help them grow their musical career.
For more information, please visit https://www.thepointe.ae/en. Catch the campaign’s latest updates by following @ThePointePalm on Instagram, Facebook and Twitter.